Enabling great comms
Who we are and why our name defines us
“Great comms is telling a compelling story. In the simplest and easiest way possible. Over and over. In different ways, through different medium, and on different channels.”
Sarah Milne, Director, Inkdotdash

If you want to be part of your customer’s narrative, then you have to tell a good story about yourself. I can help you with that. I’ve worked in public relations, internal communications, journalism, commentary, event production, investor communications and so on, for a range of companies in both the private and public sectors. In every role, my key skill has been to produce compelling content – as Editor of Computerworld and CIO, as a regular tech commentator on National Radio, and as a Senior PR executive. You can check out the details on my LinkedIn profile.
Companies, but especially start-ups, need to produce quality content about their offering in a way that will attract customers. The kicker is that it costs – time and money and it can be difficult to determine how much of each when you seek external assistance. That’s why I created Inkdotdash. To provide very clear content packages, so you know upfront exactly what the process is and what you will receive for your investment.
I can also help with bespoke communication strategies (internal and external), and crisis communications – advice which is very particular to a situation and therefore separate to the Inkdotdash offering.
Whatever content service you require, drop me an email at sarah@inkdotdash.com or call me in confidence on +64 27 617 7235. Speak so
What’s in a name? 5 reasons why inkdotdash.com defines our service.
- Ink enabled humans to provide a permanent record of their thoughts, for example cave painting and writing on papyrus in Ancient Eygpt.
- A dot and a dash are all that is required to convey a message using morse code.
- Say the web address out loud ‘Inkdotdash.com’ and you have uttered three milestones in the evolution of communications – from ink, to morse code, to the internet.
- Dot is a noun describing the simplest mark that can be made by any creature, anywhere on Earth.
- Dash is a verb describing fast movement – to race, sprint, bolt, dart and so forth. We expect our customers will be in a hurry for great content that will help them build their business – and so are we.