We are all about content
From concept to final copy, our approach to creating a communications plan is fast and affordable.
How we work
Our five steps to a communications plan
We work with you to create a strategic communications plan for all your content, including blogs, playbooks, case studies, pitch decks, and presentations.
01
Workshop
In a one-hour session we find out who your customers are, how you serve them, where you reach them, and the language that best describes your offering.
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Customer personas
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Your offering
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Channels for communications
02
Plan created
Following the workshop we create a communications plan, which will include the strategy, a Key Message House (with key words and phrases), and a content plan.
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Communications plan
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Content strategy
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Key words and phrases
03
Interview
A plan needs action, so when you are ready to create content, we interview one or two members of your team online for one hour. You may also like to include a customer on the call.
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Indepth interview
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Conversation recorded
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Transcript created
04
Content writing
We draft the appropriate content, as outlined in the comms plan. It will be based on the interview and other material you provide, in confidence.
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Professional writer
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Fact checking
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Tailored content
05
Feedback
You review and provide feedback to us. We accept, and act on, one round of changes.
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Fast turnaround
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Feedback acted on
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One round of changes
About us
Experienced tech communicator
If you want to be part of your customer’s narrative, then you have to tell a good story about yourself. I can help you with that. I’ve worked in public relations, internal communications, journalism, commentary, event production, investor communications and so on, for a range of companies in both the private and public sectors. In every role, my key skill has been to produce compelling content – as Editor of Computerworld and CIO, as a regular tech commentator on National Radio, and as a Senior PR executive. You can check out the details on my LinkedIn profile.
Companies need to produce quality content about their offering in a way that will attract customers. The kicker is that it costs – time and money and it can be difficult to determine how much of each when you seek external assistance. That’s why I created Inkdotdash. To provide a very clear outline how communication plans are created and deployed, so you know upfront exactly what the process is and what you will receive for your investment.
I can also help with corporate and change communications – advice which is very particular to a situation, so feel free to give me a call to discuss.
FAQs
Quick answers to your questions
Get quick answers to frequently asked questions regarding my services, process, and pricing.
We treat your content in absolute confidence and will not share with third-parties without you permission.
- We will invoice upon completion, with payment expected within 7 working days.
- ‘Completion’ is considered to be when the email with the set of revisions to the content is sent.
- All pricing is in New Zealand dollars.
Absolutely. If that is what you require, we are happy to do so. Please note that we treat our client’s information with the utmost confidentiality and take all reasonable steps with regards to privacy and security.
Yes, we understand the importance of deadlines. While project timelines vary, we do our best to accommodate urgent requests and deliver quality results on time.
No. We reserve the right to provide Inkdotdash services to a variety of businesses and so can't be bound by restraint of trade agreements.
We are based in New Zealand, but provide our services globally. This may be an advantage if you live in a time zone that means when you sleep, we work.
