We are all about great content
From concept to final copy, we work with you to create, and carry out, effective communication strategies.
How we work
Our five steps to creating communication plans
Together we can create communications plans that express your unique proposition via fresh and valuable content delivered in multiple formats, such as blogs, articles, video scripts, presentations and whitepapers.
01
Workshop
In a one-hour session we find out who your customers are, how you serve them, where you reach them, and the language that best describes your offering.
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Customer personas
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Your offering
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Channels for communications
02
Plan created
Following the workshop we create a communications plan, which will include the strategy, a Key Message House (with key words and phrases), and a content plan.
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Communications plan
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Content strategy
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Key words and phrases
03
Interview
A plan needs action, so when you are ready to create content, we interview one or two members of your team online for one hour. You may also like to include a customer on the call.
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Indepth interview
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Conversation recorded
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Transcript created
04
Content writing
We draft the appropriate content, as outlined in the comms plan. It will be based on the interview and other material you provide, in confidence.
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Professional writer
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Fact checking
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Tailored content
05
Feedback
You review and provide feedback to us. We accept, and act on, one round of changes.
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Fast turnaround
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Feedback acted on
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One round of changes
FAQs
Quick answers to your questions
Get quick answers to frequently asked questions regarding my services, process, and pricing.
We treat your content in absolute confidence and will not share with third-parties without you permission.
- We will invoice upon completion, with payment expected within 7 working days.
- ‘Completion’ is considered to be when the email with the set of revisions to the content is sent.
- All pricing is in New Zealand dollars.
Absolutely. If that is what you require, we are happy to do so. Please note that we treat our client’s information with the utmost confidentiality and take all reasonable steps with regards to privacy and security.
Yes, we understand the importance of deadlines. While project timelines vary, we do our best to accommodate urgent requests and deliver quality results on time.
No. We reserve the right to provide Inkdotdash services to a variety of businesses and so can't be bound by restraint of trade agreements.
We are based in New Zealand, but provide our services globally. This may be an advantage if you live in a time zone that means when you sleep, we work.
